Two Trees Productions, LLC
101 South Jennings Avenue, #305
Fort Worth, Texas
76104
817-343-1930
Two Trees Productions is a full service video production and digital media company. We are based in Fort Worth, Texas. We service this city, this state, this country, this planet through the visual medium. How can we help you?
High definition video, motion graphics, event coverage and turnkey video production services are what we do. The digital medium is where we live and how we message. What's the point of having a website if you don't have video?
Would you rather read a website or have the message given to you in full motion, brilliant colors, and compelling sound?
Now, imagine a potential customers answer to that question.
Bottom line: video production is no longer a luxury, it’s a critical aspect of business that we know well.
On our portfolio page you'll see some of our latest work. Just click on the pics. You can also see our videos at
www.vimeo.com/twotrees where you can download the videos as needed.
(not sure why you would want to do that, but what ever...)
If a picture is worth a 1000 words, imagine what 24 pictures per second is worth. Then add sound....
No one can communicate your product, service or busienss better than you.
About three months ago, I attended a media club monthly mixer. There I met several people in our area's marketing and advertising industry. I’m a bit of a wallflower, but I forced myself to make introductions, shake hands, and hand out business cards. About 20 minutes into this process, I exchanged cards with a gentleman who had presumably been in the business for some time (20-30 years). As we talked, he informed me that he had only recently left a larger firm as a partner to start his own PR and Marketing firm. This is the only excuse I could come up with for him for handing me one of the worst, most unprofessional, cheap looking business cards I’ve ever seen.
On the front of this man’s business card, in what appeared to be a stock graphic design, read his name, title, company name, phone, fax and email, but this isn’t what I saw first. He presented it with the back face-up where, emblazoned in tiny, yet obvious text, was the following: “Business Cards are FREE at www.vistaprint.com!”
Now, I’m not above using Vistaprint. They provide a good service at incredible rates. They offer various cardstock options, templates for design and can even provide you with a hat or T-shirt. The fact is, however, they’re cheap. I could not in good conscience consider this person as someone I’d want to use as a copywriter, project manager or otherwise. He wasn’t willing to take the time to design his business card or better yet, hire a trained and seasoned graphic designer who would carefully discern and create a unique and outstanding business card. A good graphic designer would incorporate a business logo, theme, color palette, and overall design based on the mission and message of this man’s company. A good business card should be the voice of the business and is quite literally the first and most lasting impression anyone has at their disposal in any interpersonal exchange with potential clients, colleagues or employers.
To confirm that I was indeed being a business card snob I blacked out the name and took the card to a lunch the next day. I presented it to a group of fellow business card elitists. We all agreed that it was not a good card and no one thought this to be a person they would consider doing business with based on this first impression.
Now, I know you’re saying, “Greg, what does this have to do with video production?” My answer is, “Everything!” It’s the perfect analogy. For most companies, video will be utilized by presenting it online, at conventions and industry shows, TV or other means of distribution and that video is the first, most important impression they are going to make.
Spending $300 to $1500 on a camera that shoots HD video and handing it to the interns to make a video based on your team’s inside jokes or experiences is going to be what I call a “failure impression.” Just like flimsy cardstock and circa-1988 off-the-shelf design, an amateur-shot and edited video will leave an intended audience with an unintended impression of “cheap.” Viewers might be concentrating on a video’s lack of skin tone, inability to hear what is being said, illegible titles and indiscernible text. Just because you bought a camera, worth lots of valuable company resources (cash) and it has “HDV” in chrome on the side does not insure good messaging. You may, in fact, end up with a very lackluster video on a YouTube channel with 30 views along with the camera that looks great in the bottom of a file cabinet.
Your cash would be better used by spending those dollars on a professional production company that will take your message and add color, motion, and sound with proven and compelling techniques.
How about another analogy? The digital age has made capturing and editing much less expensive and more accessible; like a gun, however, unless you are trained to handle it, spend a lot of time at the range, are extremely well versed in the principles of ballistics, and practice proper gun safety you won’t hit anything…and may very well end up doing a lot of damage.
Suffice to say, when it comes to video (or business cards) for your company, when you go cheap… it shows.
Why it's better to have professionals produce your videos for the web .
-Gregory A. Beck
September 23, 2011
